First Steps To Website Internationalization - Consistent Vocabulary

Internationalizing your web site implies better communication with all of your visitors; local, regional, national and international.

When we are too focused on the markets we know very well, we can let certain habits take over. Referring to one object by using two different words is something that can be extremely misleading to readers outside of your immediate sphere of communication.

Multinational companies in certain high precision industries will often be confronted with difficult situations due to misunderstandings in using vocabulary imprecisely. Life threatening misunderstandings can arise.

Misunderstandings

How can your choice of words be so important? Let's look at one simple example.

You have a free report you are give away to all of your clients. If you promote it someplace by referring to it with one name, saying report for example and then promote it someplace else calling it a guide. Many readers will assume they should get two free things from you. Both a report and a guide.

This can create negative feelings by you not delivering to your clients' expectations. Expectations you mislead yourself. Imagine the extra customer support time this could cost you as well.

Cultural Blunders

The lack of consistent vocabulary is one of the sources of cultural blunders.

In certain areas such as health or when giving directions to operate machinery, such misunderstandings may have dire results.

Remember that native English speakers are now the minority internet users. English is still used by a large portion of the other internet users. Their language skill level is probably not as high as yours.

If your web site uses a consistent vocabulary you will avoid many potential cultural misunderstandings. Of course, a consistent vocabulary is also beneficial in offline communication. It ensures more clarity in your communication. Clarity is a great tool in successful international business development.

Easier Web Site Localization.

There is one other benefit to striving for a consistent vocabulary throughout all of your communication materials both online and offline. When your company has found its international markets and has decided to take the next step towards website localization and multilingual communication, it will be easier.

Your content will be easier to understand in foreign countries. It will be quicker to translate. The progression towards a fully customized cultural web site will be much smoother.


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